Bib'Art rosé Château Puech-Haut

The Bib'Art Rosé from Château Puech-Haut is one of the most joyful and singular objects you can place at the centre of a table — simultaneously a work of art, a collector's piece, and a rosé of immediate pleasure, born from the unlikely and successful meeting of a great Languedoc vineyard and the uninhibited creativity of international artists. Awarded Best Wine in Bag-in-Box at the 2016 Wine in Box international competition, Bib'Art has become, over twenty-five years, one of the most recognisable and most copied signatures in contemporary French viticulture.

An idea born in 2000

The Bib'Art adventure began in 2000, when Gérard Bru, founder of Château Puech-Haut, imagined a 3-litre rosé wine container beautiful enough to sit proudly at the centre of a table without shame or self-consciousness. The idea was as simple as it was radical: give carte blanche to international artists of all horizons and graphic styles to paint the wooden barrels of the estate, then faithfully reproduce these works on small metal barrels containing a 3-litre wine bag. Each barrel is thus an exact replica of a hand-painted barrel, signed and numbered. In exchange for their creation, artists receive the quantity of wine contained in the barrel they decorated: content in exchange for container. More than a hundred artists have already taken part in this unique adventure, making Bib'Art a genuine travelling museum of wine and contemporary art.

Terroir and wine

Located in Saint-Drézéry, between the Mediterranean and the foothills of the Cévennes, in the immediate proximity of Montpellier, Château Puech-Haut now encompasses more than 115 hectares of vines spread across three estates: Château Puech-Haut, Domaine de Theyron, and Château Lavabre. The soils, composed of clay and limestone covered with rolled pebbles, are identical to those of Châteauneuf-du-Pape, a terroir of remarkable richness and generosity, bathed in Mediterranean climate, exposed to the sun and swept by sea breezes. The Bib'Art rosé is a blend of 60% Grenache and 40% Cinsault, harvested by hand at perfect ripeness. Vinification is conducted by direct pressing without maceration, to obtain a very pale colour and an expression of great freshness. The musts ferment at low temperature, between 12 and 14°C, with malolactic fermentation blocked to preserve all the vibrancy of the fruit.

Tasting profile

The colour is a very pale rose with salmon reflections, luminous and delicate. The nose is fresh, direct, and immediately seductive: aromas of wild strawberry, white peach, and citrus mingle with light floral notes evoking rose and honeysuckle. On the palate, the wine is lively, light, and highly drinkable: the attack is fresh and fruity, the finish clean and slightly saline, with a pleasant aromatic persistence that invites another glass. A rosé of pleasure and conviviality, designed to be shared without ceremony, in the sunny and generous spirit of Mediterranean Languedoc.

Food pairing

This Bib'Art Rosé is the ideal companion to a barbecue with friends, a board of charcuterie and cheeses, a salade niçoise, summer grills, grilled fish with fennel, or light Asian cuisine. It will also be perfect as an aperitif, served well chilled between 8 and 10°C, as an invitation to celebration and sharing.